Should I Show Ads On My Blog?

This question has been bothering me for the past months since I started this blog. Should I show ads on my site or not?

Well for me the answer is somewhat complicated, so I decided to test it for myself and see if it was worth the hassle.

For those of you who visited this site over that past weeks, particularly on mobile devices would have noticed a small banner ad at the bottom of posts.

This site gets on average 100 visits per day, which converts to around 700 visits a week. Now going with the ad impressions recorded by Google AdSense for the entire month. I had 1500 ad impressions and made a whopping 1 cent. Yep you heard me 1 whole cent.

Now if I do a bit of maths, let’s say I wanted to cover the monthly cost of this website which is $25, I would need 150,000 ad impressions a day, which should earn approximately $1 a day.

Now at this point it would be far more profitable to sell T-shirts, mugs, posters and other trinkets rather than showing banner ads on my site.

Now to be fair, Google AdSense is a CPC (Cost per click) platform and not a CPM (Cost per Impression), but let’s bet real when was the last time any of you clicked on a banner ad.

There is however a huge difference in earnings for persons who use DFP (Doubleclick for Publishers) but if you’re already using DFP then you don’t really need my advice.

So there it is, if you’re running a small website like this one, and wondering if Google AdSense would help you make some extra cash, the answer is no.